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~isPartOf:"International journal of consumer studies"
~subject:"Markenführung"
~type:"article"
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Markenführung
Consumer behaviour
752
Konsumentenverhalten
752
Food
67
Lebensmittel
67
Environmental consciousness
63
Umweltbewusstsein
63
Jugendliche
51
Youth
51
Bibliometrics
49
Bibliometrie
49
Bekleidung
47
Brand image
47
Clothing
47
Markenimage
47
Brand management
46
Online retailing
45
Online-Handel
45
Nachhaltige Entwicklung
44
Sustainable development
44
Food consumption
43
Lebensmittelkonsum
43
USA
42
United States
42
Sustainability
40
consumer behaviour
40
Großbritannien
39
Nachhaltigkeit
39
Social Web
39
Social web
39
United Kingdom
39
Private consumption
34
Privater Konsum
34
Fashion
33
Mode
33
Beziehungsmarketing
32
Product labelling
32
Relationship marketing
32
Warenkennzeichnung
32
Eating habit
31
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33
Free
8
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Article in journal
46
Aufsatz in Zeitschrift
46
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English
46
Author
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Behre, Barbara
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cauberghe, Verolien
1
Cerro Rodríguez, Víctor José
1
Chakrabarti, Somnath
1
Chakravarty, Anindita
1
Chen, Tingting
1
Chen, Xiang
1
Creed, Andrew
1
Cronje, Adèle
1
D'Souza, Clare M.
1
Dosquet, Frédéric
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Flynn, Leisa Reinecke
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Ghorbani, Mijka
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
448
The journal of brand management : an international journal
334
The journal of product & brand management
309
Journal of retailing and consumer services
263
Psychology & marketing
95
European journal of marketing : EJM
91
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
68
Journal of international consumer marketing
60
Journal of fashion marketing and management
59
International journal of advertising : the review of marketing communications
57
Journal of marketing management : MM
56
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
54
Journal of marketing
53
Journal of the Academy of Marketing Science
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
International marketing review
49
Cogent business & management
47
Journal of global marketing
47
The journal of consumer marketing
46
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
37
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
International journal of advertising : the quarterly review of marketing communications
34
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ECONIS (ZBW)
46
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46
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date (oldest first)
1
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
2
Peer influence on teenagers' preference for
brand
name food products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
3
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
"Eco-style" perceptions : the interplay of different sustainability cues and
fashion
styles in consumers'
fashion
brand
attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
6
Advertising's impact on pre-schoolers'
brand
knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
7
Consumers' preferences for private and national
brand
food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
8
What's in a name? : the effect of a
brand
name on consumers' evaluation of fresh milk
Joubert, Johan P. R.
;
Poalses, Jacolize
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Saved in:
9
Effects of co-creation claim on consumer
brand
perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
10
Relationships among consumer vanity, gender,
brand
sensitivity,
brand
consciousness and private self-consciousness
Workman, Jane E.
;
Lee, Seung-hee
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
Saved in:
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