//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Predicting advertising success...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
761
Konsumentenverhalten
761
Food
65
Lebensmittel
65
Environmental consciousness
63
Umweltbewusstsein
63
Bibliometrics
51
Bibliometrie
51
Bekleidung
46
Brand image
46
Brand management
46
Clothing
46
Markenführung
46
Markenimage
46
Online retailing
45
Online-Handel
45
Nachhaltige Entwicklung
42
Sustainable development
42
Food consumption
41
Lebensmittelkonsum
41
Social Web
41
Social web
41
Sustainability
40
consumer behaviour
40
Nachhaltigkeit
39
Großbritannien
38
USA
38
United Kingdom
38
United States
38
Jugendliche
35
Youth
35
Private consumption
33
Privater Konsum
33
Product labelling
33
Warenkennzeichnung
33
Beziehungsmarketing
32
Relationship marketing
32
Emotion
31
Willingness to pay
31
Zahlungsbereitschaftsanalyse
31
more ...
less ...
Online availability
All
Undetermined
334
Free
61
Type of publication
All
Article
774
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
782
Aufsatz in Zeitschrift
782
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
1
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
783
Author
All
Van der Merwe, Daleen
11
Erasmus, Alet C.
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Wahlen, Stefan
6
Bosman, Magdalena
5
Donoghue, Suné
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Zepeda, Lydia
5
Autio, Minna
4
Berg, Lisbet
4
Brennan, Carol
4
Lyon, Phil
4
Paul, Justin
4
Workman, Jane E.
4
Xu, Yingjiao
4
Aitken, Robert
3
Annunziata, Azzurra
3
Bartels, Jos
3
Bernard, John C.
3
Bosman, Magdalena J. C.
3
Culiberg, Barbara
3
D'Souza, Clare M.
3
Ellis, Susanna
3
Goldsmith, Elizabeth B.
3
Herter, Márcia Maurer
3
Horst, Hilje van der
3
Hörnell, Agneta
3
Jacobs, Bertha
3
Keller, Margit
3
Kim, Soyoung
3
Kraus, Artur
3
Laamanen, Mikko
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Lee, Seung-hee
3
Lindblom, Cecilia
3
Loureiro, Sandra Maria Correia
3
more ...
less ...
Institution
All
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Published in...
All
International journal of consumer studies
Journal of business research : JBR
2,236
Journal of retailing and consumer services
2,036
NBER working paper series
908
International journal of hospitality management
820
Working paper / National Bureau of Economic Research, Inc.
789
Psychology & marketing
764
Journal of marketing research : JMR
721
NBER Working Paper
705
Journal of consumer research : JCR ; an interdisciplinary bimonthly
613
Journal of advertising research
561
SpringerLink / Bücher
558
European Journal of Marketing
552
Journal of marketing
532
Journal of Consumer Marketing
486
Management science : journal of the Institute for Operations Research and the Management Sciences
480
European journal of marketing : EJM
443
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
399
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
395
Journal of marketing communications
391
Journal of retailing
385
The journal of brand management : an international journal
373
Journal of the Academy of Marketing Science
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
371
Tourism management : research, policies, practice
370
Journal of marketing management : MM
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Marketing letters : a journal of research in marketing
352
Journal of international consumer marketing
338
Journal of travel and tourism marketing
336
Journal of advertising : official publication of the American Academy of Advertising
332
International journal of advertising : the quarterly review of marketing communications
323
Journal of business ethics : JOBE
317
Journal of consumer behaviour : an international research review
311
Technological forecasting & social change : an international journal
311
International journal of advertising : the review of marketing communications
308
Cogent business & management
305
Journal of fashion marketing and management
300
European journal of operational research : EJOR
299
more ...
less ...
Source
All
ECONIS (ZBW)
783
Showing
1
-
10
of
783
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuroscience
research in consumer behavior : a review and future research agenda
Oliveira, Pedro Miguel
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 2041-2067
Persistent link: https://www.econbiz.de/10013412034
Saved in:
2
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
3
Public and parental perceptions of and concerns with
advertising
to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
4
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
5
Consumer
neuroscience
on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
6
Vulnerable odler consumers : new persuasion knowledge achievement measure
Balázs, Katalin
;
Bene, Ágnes
;
Hidegkuti, István
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 706-713
Persistent link: https://www.econbiz.de/10011823471
Saved in:
7
Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.
;
Nambiar, Devika
;
Suman, Gabriella
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
Saved in:
8
Let us be realistic : the impact of perceived brand authenticity and
advertising
image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
9
The influence of source attractiveness on self-perception and
advertising
effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
10
Advertising
's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->