Narrow search
Showing 1 - 10 of 782
Cover Image
Brand trust and engagement in social commerce
George, Ajimon; Joseph, Ajay; Abraham, Mathew; Joseph, … - In: International journal of consumer studies 47 (2023) 5, pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Cover Image
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Cover Image
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Cover Image
Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Cover Image
What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Cover Image
Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
Cover Image
Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Cover Image
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray - In: International journal of consumer studies 46 (2022) 2, pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Cover Image
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International journal of consumer studies 46 (2022) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Cover Image
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027