Narrow search
Showing 1 - 10 of 776
Cover Image
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes; Sousa, Ana; … - In: International journal of consumer studies 48 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Cover Image
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane - In: International journal of consumer studies 47 (2023) 2, pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
Cover Image
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: International journal of consumer studies 47 (2023) 4, pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Cover Image
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing; Long, Chengzhi; Liu, Bo - In: International journal of consumer studies 48 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Cover Image
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Cover Image
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş; Taş, Işıl; Oğul, Irem Gürgah - In: International journal of consumer studies 40 (2016) 5, pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Cover Image
Consumers' preferences for private and national brand food products
Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J. C. - In: International journal of consumer studies 36 (2012) 4, pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Cover Image
What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.; Poalses, Jacolize - In: International journal of consumer studies 36 (2012) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Cover Image
Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Cover Image
Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.; Lee, Seung-hee - In: International journal of consumer studies 37 (2013) 2, pp. 206-213
Persistent link: https://www.econbiz.de/10009723223