Narrow search
Showing 1 - 10 of 774
Cover Image
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Cover Image
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.; Ravi Kumar, V. V.; Mahadevan, Kala - In: International journal of consumer studies 48 (2024) 3, pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Cover Image
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge; Gegez, A. Ercan; Aytimur, Hilal; Gegez, … - In: International journal of consumer studies 46 (2022) 5, pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Cover Image
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu; Chang, Yaping; Li, Xinlan; Yan, Jun - In: International journal of consumer studies 47 (2023) 4, pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Cover Image
The effect of celebrity endorsement on omission neglect at different levels of skepticism
Lopes, Evandro Luiz; Silva, Jussara Goulart da - In: International journal of consumer studies 46 (2022) 3, pp. 803-817
Persistent link: https://www.econbiz.de/10013176939
Cover Image
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Cover Image
Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Cover Image
"Hello, Mrs. Sarah Jones! We recommend this product!" Consumers' perceptions about personalized advertising : comparisons across advertisements delivered via three different types...
Yu, Jay Hyunjae; Cude, Brenda J. - In: International journal of consumer studies 33 (2009) 4, pp. 503-514
Persistent link: https://www.econbiz.de/10003865249
Cover Image
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Cover Image
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke; Vermeir, Iris - In: International journal of consumer studies 40 (2016) 5, pp. 575-582
Persistent link: https://www.econbiz.de/10011620070