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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of international consumer marketing 26 (2014) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania; Ruiz Mafe, Carla; Rubio Benito, … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai; Speece, Mark - In: Journal of international consumer marketing 35 (2023) 3, pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
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Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee; Tang, Liang; Fiore, Ann M. - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
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Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; … - In: Journal of international consumer marketing 31 (2019) 1, pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.; Sparks, Beverley; Weber, Karin - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
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Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10012483608