//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Popularity of brand posts on b...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
913
Konsumentenverhalten
913
Beziehungsmarketing
202
Relationship marketing
202
Social Web
160
Social web
160
Internet marketing
157
Online-Marketing
156
Brand management
139
Markenführung
139
Dienstleistungsqualität
125
Service quality
125
Brand image
122
Markenimage
122
Customer satisfaction
121
Kundenzufriedenheit
121
Hotel industry
117
Hotellerie
117
Online retailing
108
Online-Handel
108
Preismanagement
92
Pricing strategy
92
Gastronomie
91
Restaurant industry
91
Theorie
89
Theory
89
Viral marketing
81
Virales Marketing
81
China
67
USA
65
Experiment
64
United States
64
E-commerce
61
Electronic Commerce
61
Brand
59
Advertising
58
Markenartikel
58
Werbung
57
Advertising effects
56
Werbewirkung
56
more ...
less ...
Online availability
All
Undetermined
772
Free
24
Type of publication
All
Article
1,180
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
1,183
Aufsatz in Zeitschrift
1,183
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Language
All
English
1,183
Undetermined
1
Author
All
Han, Heesup
12
Jang, Soocheong
10
Ghose, Anindya
8
Law, Chun Hung Roberts
8
Khare, Arpita
7
Jeong, Miyoung
6
Tucker, Catherine
6
Wong, IpKin Anthony
6
Amaldoss, Wilfred
5
Balseiro, Santiago R.
5
Bilgihan, Anil
5
Chintagunta, Pradeep K.
5
Fong, Lawrence Hoc Nang
5
Girotra, Karan
5
Goldfarb, Avi
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Phau, Ian
5
Su, Xuanming
5
Vulcano, Gustavo
5
Zhang, Dan
5
Bai, Billy
4
Chua, Bee-Lia
4
Dukes, Anthony
4
Guo, Liang
4
Hwang, Jinsoo
4
Kim, Seongseop
4
Kim, Woo Gon
4
King, Ceridwyn
4
Lee, Dokyun
4
Li, Yaoqi
4
Lin, Mingfeng
4
Mattila, Anna S.
4
Ofek, Elie
4
Simchi-Levi, David
4
Smith, Michael D.
4
Sparks, Beverley
4
Sudhir, K.
4
Torres, Ivonne M.
4
Villas-Boas, J. Miguel
4
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
Journal of international consumer marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,711
Journal of retailing and consumer services
2,141
SpringerLink / Bücher
988
International journal of hospitality management
928
International journal of consumer studies
785
Psychology & marketing
785
The journal of brand management : an international journal
693
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
Industrial marketing management : the international journal for industrial and high-tech firms
607
NBER working paper series
601
European Journal of Marketing
550
Tourism management : research, policies, practice
520
The journal of product & brand management
510
Working paper / National Bureau of Economic Research, Inc.
500
Journal of travel and tourism marketing
479
Asia Pacific journal of marketing and logistics
472
Technological forecasting & social change : an international journal
472
European journal of marketing : EJM
468
Journal of marketing management : MM
463
Journal of marketing research : JMR
435
NBER Working Paper
435
Journal of Consumer Marketing
432
Journal of marketing
431
Journal of the Academy of Marketing Science
427
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
393
The journal of services marketing
392
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
384
Journal of marketing communications
381
Journal of retailing
378
Cogent business & management
372
Journal of strategic marketing
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
The service industries journal
362
Journal of Product & Brand Management
359
Marketing letters : a journal of research in marketing
354
Marketing intelligence & planning
349
more ...
less ...
Source
All
ECONIS (ZBW)
1,183
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
1,184
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Saved in:
2
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
3
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
4
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
5
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
6
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
7
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
8
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
9
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
10
Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective
Seizov, Ognyan
;
Wulf, Alexander J.
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012483608
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->