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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page

Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790

Persistent link: https://www.econbiz.de/10011447408

Generation Y's positive and negative eWOM : use of social media and mobile technology

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The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement

Aluri, Ajay; Slevitch, Lisa; Larzelere, Robert E. - In: International journal of contemporary hospitality management 27 (2015) 4, pp. 670-689

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The stress of anonymous online reviews: a conceptual model and research agenda

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Sharing tourism experiences in social media : a literature review and a set of suggested business strategies

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Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals

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How online search behavior is influenced user-generated content on review websites and hotel interactive websites

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Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?

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Analysis of satisfiers and dissatisfiers in online hotel reviews on social media

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Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor

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