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The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
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Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong; Yan, Xinfeng - In: International journal of electronic marketing and … 9 (2018) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
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Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela; Ali, Omar; Ersoy, Ayse Begum - In: International journal of electronic marketing and … 14 (2023) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew; Mohammad Falahat - In: International journal of electronic marketing and … 10 (2019) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10012036982