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Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 13 (2022) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
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B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios; Schepers, Lonieke; Vries, … - In: International journal of electronic marketing and … 6 (2015) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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Success and failure factors of social media integration : insights from business experience
Al-Essa, Maha; Ben Yahia, Imene - In: International journal of electronic marketing and … 10 (2019) 2, pp. 118-129
Persistent link: https://www.econbiz.de/10012036990
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The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa; Scuderi, Alessandro - In: International journal of electronic marketing and … 7 (2016) 4, pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
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The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa; Kosonen, Miia - In: International journal of electronic marketing and … 3 (2010) 3, pp. 221-240
Persistent link: https://www.econbiz.de/10009234918