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Identifying key performance indicators for marketing strategies in mobile applications : a systematic literature review
Reyes-Menendez, Ana; Saura, José Ramón; … - In: International journal of electronic marketing and … 11 (2020) 3, pp. 259-277
Persistent link: https://www.econbiz.de/10012251135
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B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios; Schepers, Lonieke; Vries, … - In: International journal of electronic marketing and … 6 (2015) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
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Exploring the behaviour of Indian consumers towards online discounts
Suman, S. K.; Srivastava, Pallavi; Vadera, Shaili - In: International journal of electronic marketing and … 10 (2019) 1, pp. 78-94
Persistent link: https://www.econbiz.de/10012036983
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya; Jacob, Jayanth - In: International journal of electronic marketing and … 10 (2019) 2, pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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Shopping on the go : how walking influences mobile shopping performance
Stanley, Sarah M.; Elrod, Cassandra C.; Twyman, Nathan W.; … - In: International journal of electronic marketing and … 9 (2018) 4, pp. 307-319
Persistent link: https://www.econbiz.de/10011975058
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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
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An exploration of online shopping convenience dimensions and their associations with customer satisfaction
Palacios, Sergio; Jun, Minjoon - In: International journal of electronic marketing and … 11 (2020) 1, pp. 24-49
Persistent link: https://www.econbiz.de/10012199568
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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183
Persistent link: https://www.econbiz.de/10012227523