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Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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WOM antecedents in backpacker travelers
Alves, Sandra; Abrantes, José Luís; Antunes, Maria José - In: Journal of business research : JBR 69 (2016) 5, pp. 1851-1856
Persistent link: https://www.econbiz.de/10011451037
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Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo; Pérez-Cabañero, Carmen; … - In: Journal of business research : JBR 101 (2019), pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
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Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus; Skarmeas, Dionysis; Oghazi, Pejvak; … - In: Journal of business research : JBR 68 (2015) 11, pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
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Uncovering unconscious memories and myths for understanding international tourism behavior
Martin, Drew - In: Journal of business research : JBR 63 (2010) 4, pp. 372-383
Persistent link: https://www.econbiz.de/10003962274
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Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani; Nilashi, Mehrbakhsh; Bin Ibrahim, Othman; … - In: International journal of hospitality management 80 (2019), pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.; Brach, Simon; Cronin, J. J.; Bonn, … - In: Journal of business research : JBR 69 (2016) 2, pp. 785-793
Persistent link: https://www.econbiz.de/10011436273