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~isPartOf:"International journal of hospitality management"
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Markenführung im Zeitalter von...
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Brand management
103
Markenführung
103
Consumer behaviour
74
Konsumentenverhalten
74
Brand image
58
Markenimage
58
Hotel industry
43
Hotellerie
43
Beziehungsmarketing
42
Relationship marketing
42
Brand
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Markenartikel
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Customer satisfaction
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Kundenzufriedenheit
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Gastronomie
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Restaurant industry
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Dienstleistungsqualität
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Service quality
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Emotion
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Brand equity
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Brand loyalty
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Werbewirkung
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Arbeitsverhalten
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King, Ceridwyn
6
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Kang, Juhee
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Wang, Yao-Chin
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Li, Yong-Quan
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Loureiro, Sandra Maria Correia
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Lu, Lu
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Magnini, Vincent P.
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Paul, Justin
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Reynolds, Dennis
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Ruan, Wen-Qi
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Seo, Soobin
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Shamim, Amjad
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Singal, Manisha
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So, Kevin Kam Fung
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Song, Hak-jun
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Sreejesh, S.
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International journal of hospitality management
Journal of business research : JBR
607
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
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ECONIS (ZBW)
105
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1
You're the only one, or simply the best : hotels differentiation, competition, agglomeration, and pricing
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María Dolores
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012241439
Saved in:
2
The exploration of hotel reference prices under dynamic pricing scenarios and different forms of competition
Viglia, Giampaolo
;
Mauri, Aurelio
;
Carricano, Manu
- In:
International journal of hospitality management
52
(
2016
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011442791
Saved in:
3
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
4
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
5
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
6
Internal branding process : exploring the role of mediators in top management's leadership-commitment relationship
Terglav, Katja
;
Ruzzier, Maja Konečnik
;
Kase, Robert
- In:
International journal of hospitality management
54
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011473702
Saved in:
7
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
8
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
9
Servicescape, positive affect, satisfaction and behavioral intentions : the moderating role of familiarity
Park, Jeong-Yeol
;
Back, Robin M.
;
Bufquin, Diego
; …
- In:
International journal of hospitality management
78
(
2019
),
pp. 102-111
Persistent link: https://www.econbiz.de/10012012705
Saved in:
10
A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Ahn, Jiseon
;
Back, Ki-Joon
;
Lee, Choong-Ki
- In:
International journal of hospitality management
78
(
2019
),
pp. 261-267
Persistent link: https://www.econbiz.de/10012012757
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