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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon; Hwang, Yoo Hee; Gim, Jaehee; Cheng, Yuqiao - In: International journal of hospitality management 116 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung; Baker, Melissa A. - In: International journal of hospitality management 106 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
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Advertising expenditure, intangible value and risk : a study of restaurant companies
Hsu, Li-Tzang Jane; Jang, Soocheong - In: International journal of hospitality management 27 (2008) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10003687493
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Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang - In: International journal of hospitality management 46 (2015), pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
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Does advertising spending improve sales performance?
Assaf, A. Georges; Josiassen, Alexander; Mattila, Anna S.; … - In: International journal of hospitality management 48 (2015), pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Do competitive strategy effects vary across hotel industry cycles?
Chen, Chiang-Ming; Lin, Yu-Chen; Chi, Yan-Ping; Wu, … - In: International journal of hospitality management 54 (2016), pp. 104-106
Persistent link: https://www.econbiz.de/10011474052
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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun; Zhao, Zhenhua; Wan, Xiaoang - In: International journal of hospitality management 104 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013255923