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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean - In: International journal of hospitality management 28 (2009) 4, pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
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The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.; Rompay, Thomas J. L. van; Pruyn, Ad - In: International journal of hospitality management 28 (2009) 4, pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
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Impact of brand recognition and brand reputation on firm performance : US-based multinational restaurant companies' perspective
Koh, Yoon; Lee, Seoki; Boo, Soyoung - In: International journal of hospitality management 28 (2009) 4, pp. 620-630
Persistent link: https://www.econbiz.de/10003875880
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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: International journal of hospitality management 34 (2013), pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
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Effects of restaurant green practices on brand equity formation : do green practices really matter?
Namkung, Young; Jang, Soocheong - In: International journal of hospitality management 33 (2013), pp. 85-95
Persistent link: https://www.econbiz.de/10009746480