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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon; Shamim, Amjad; Park, Jungkun - In: International journal of hospitality management 92 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
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Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang; Wang, Yongli - In: International journal of hospitality management 94 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan; Peng, Jia-min; Huan, Tzung-cheng - In: International journal of hospitality management 42 (2014), pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Leung, Daniel; Seah, Christine - In: International journal of hospitality management 105 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013363637
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Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: International journal of hospitality management 111 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
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Pictures vs. reality : roles of disconfirmation magnitude, disconfirmation sensitivity, and branding
Cai, Ruiying; Chi, Christina Geng-Qing - In: International journal of hospitality management 98 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013198498
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The impact of food safety events on the value of food-related firms : an event study approach
Seo, Soobin; Jang, Soocheong; Miao, Li; Almanza, Barbara; … - In: International journal of hospitality management 33 (2013), pp. 153-165
Persistent link: https://www.econbiz.de/10009746459