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~isPartOf:"International journal of hospitality management"
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Consumer behaviour
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International journal of hospitality management
Journal of business research : JBR
840
The journal of brand management : an international journal
563
Journal of retailing and consumer services
430
SpringerLink / Bücher
419
The journal of product & brand management
395
International journal of internet marketing and advertising : IJIMA
232
Journal of marketing communications
195
Industrial marketing management : the international journal for industrial and high-tech firms
167
Journal of advertising research
166
Springer eBook Collection
162
International journal of advertising : the review of marketing communications
161
Psychology & marketing
161
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
150
European journal of marketing : EJM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Marketing intelligence & planning
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Journal of strategic marketing
143
Journal of marketing management : MM
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
Asia Pacific journal of marketing and logistics
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
129
Tourism management : research, policies, practice
129
Journal of promotion management : innovations in planning and applied research
125
Journal of marketing
122
Journal of the Academy of Marketing Science
113
International journal of electronic marketing and retailing : IJEMR
110
Cogent business & management
105
Journal of promotion management : JPM
105
International journal of advertising : the quarterly review of marketing communications
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Journal of travel and tourism marketing
101
Marketing letters : a journal of research in marketing
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
Business horizons
94
International journal of contemporary hospitality management
94
Information systems research : ISR
93
The IUP journal of brand management : IJBRM
93
Technological forecasting & social change : an international journal
90
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ECONIS (ZBW)
186
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1
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
2
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
3
Enhancing online brand experiences : an application of congruity theory
Lee, Seonjeong
;
Jeong, Miyoung
- In:
International journal of hospitality management
40
(
2014
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010388602
Saved in:
4
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
5
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
6
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
7
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
8
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
9
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
10
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
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