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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine; Wong, IpKin Anthony - In: International journal of hospitality management 56 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
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Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh; Tukamushaba, Eddy Kurobuza - In: International journal of hospitality management 45 (2015), pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan; Peng, Jia-min; Huan, Tzung-cheng - In: International journal of hospitality management 42 (2014), pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham; Kim, Woo Gon; Kavitha Haldorai; Rady, Ahmed - In: International journal of hospitality management 104 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
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Journey to a fond memory : how memorability mediates a dynamic customer experience and its consequent outcomes
Li, Jing; Ma, Forest; DiPietro, Robin B. - In: International journal of hospitality management 103 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209276
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The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing; Zhang, Lu; Wei, Wei - In: International journal of hospitality management 94 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012495061