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~isPartOf:"International journal of hospitality management"
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Consumer behaviour
759
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Hotel industry
234
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234
Dienstleistungsqualität
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Han, Heesup
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International journal of hospitality management
Journal of business research : JBR
2,208
Journal of retailing and consumer services
1,993
International journal of consumer studies
781
Psychology & marketing
755
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
591
SpringerLink / Bücher
545
Journal of advertising research
540
European Journal of Marketing
508
Working paper / National Bureau of Economic Research, Inc.
491
Journal of Consumer Marketing
477
Management science : journal of the Institute for Operations Research and the Management Sciences
440
European journal of marketing : EJM
436
NBER Working Paper
434
Journal of marketing research : JMR
422
Journal of marketing communications
421
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
406
Journal of marketing
376
Tourism management : research, policies, practice
373
The journal of brand management : an international journal
372
Journal of travel and tourism marketing
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
370
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
366
Journal of marketing management : MM
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of advertising : official publication of the American Academy of Advertising
345
Journal of international consumer marketing
343
Journal of retailing
336
Marketing letters : a journal of research in marketing
336
International journal of advertising : the quarterly review of marketing communications
335
Cogent business & management
319
Journal of the Academy of Marketing Science
318
International journal of advertising : the review of marketing communications
316
International journal of internet marketing and advertising : IJIMA
315
Technological forecasting & social change : an international journal
315
Young consumers : insight and ideas for responsible marketers
311
Marketing intelligence & planning
307
Journal of fashion marketing and management
305
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1
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
2
Airbnb : online targeted
advertising
, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
3
A fad or the future? : examining the effectiveness of virtual reality
advertising
in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
Saved in:
4
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
5
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
6
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
7
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
8
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
9
Ethnic food
advertising
formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
10
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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