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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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The differential motivation and context effects of cause-related marketing in the hotel industry : the moderating role of consumption value
Seo, HaeJin; Song, Tae Ho - In: International journal of hospitality management 95 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012547937
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Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon; Lee, Choong-Ki; Back, Ki-Joon; Schmitt, Achim - In: International journal of hospitality management 81 (2019), pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
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A creative-mix or variety-mix fusion experience? : examining marketing strategies for ethnic fusion restaurants
Liu, Qing; Wu, Luorong; Wang, Chen-Ya - In: International journal of hospitality management 89 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012293802
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Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell; Goodman, Steve; Jeffery, David W.; … - In: International journal of hospitality management 83 (2019), pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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Strategic application of events
Crowther, Phil - In: International journal of hospitality management 29 (2010) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
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From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.; Lattimer, Charles L.; Clemenz, Candice E. - In: International journal of hospitality management 27 (2008) 2, pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
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Changing family dynamics : a force of change for the family-resort industry?
Brey, Eric T.; Lehto, Xinran Y. - In: International journal of hospitality management 27 (2008) 2, pp. 241-248
Persistent link: https://www.econbiz.de/10003687487
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Market orientation of small ethnic minority-owned hospitality firms
Altinay, Levent - In: International journal of hospitality management 29 (2010) 1, pp. 148-156
Persistent link: https://www.econbiz.de/10003964248