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Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.; Hodari, Demian; Li, Tianze - In: International journal of hospitality management 103 (2022), pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
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The effect of hotel brand affiliation on commercial mortgage loan underwriting in the lodging sector
Singh, Amrik - In: International journal of hospitality management 102 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013185204
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Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Kang, Juhee; Tang, Liang; Lee, Ju Yup; Bosselman, Robert H. - In: International journal of hospitality management 31 (2012) 3, pp. 809-818
Persistent link: https://www.econbiz.de/10009544299
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Do brands matter? : a comparison of branded and independent hotels’ performance during a full economic cycle
O’Neill, John W.; Carlbäck, Mats - In: International journal of hospitality management 30 (2011) 3, pp. 515-521
Persistent link: https://www.econbiz.de/10009130589
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Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang; Wang, Yongli - In: International journal of hospitality management 94 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
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To survive or to thrive? : China's luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis
Yang, Fiona X.; Li, Xiangping; Lau, Virginia Meng-Chan; … - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495046
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Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon; Lee, Choong-Ki; Back, Ki-Joon; Schmitt, Achim - In: International journal of hospitality management 81 (2019), pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
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Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
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Evaluation of hotel brand competitiveness based on hotel features ratings
Xia, Haiyang; Vu, Huy Quan; Law, Chun Hung Roberts; Li, Gang - In: International journal of hospitality management 86 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241517
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Hospitality aesthetic labor management : consumers' and prospective employees' perspectives of hospitality brands
Wu, Luorong; King, Ceridwyn A.; Lu, Lu; Guchait, Priyanko - In: International journal of hospitality management 87 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241859