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Building nightclub brand personality via guest selection
Aagerup, Ulf - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241346
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Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na; Reynolds, Dennis - In: International journal of hospitality management 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
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Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny - In: International journal of hospitality management 114 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
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Personality, satisfaction, image, ambience, and loyalty : testing their relationships in the hotel industry
Jani, Dev; Han, Heesup - In: International journal of hospitality management 37 (2014), pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
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The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee; Magnini, Vincent P.; Singal, Manisha - In: International journal of hospitality management 30 (2011) 2, pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.; Guillet, Basak Denizci - In: International journal of hospitality management 30 (2011) 4, pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin; Jang, Soocheong - In: International journal of hospitality management 34 (2013), pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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"That's not my job" : exploring the employee perspective in the development of brand ambassadors
Xiong, Lina; King, Ceridwyn; Piehler, Rico - In: International journal of hospitality management 35 (2013), pp. 348-359
Persistent link: https://www.econbiz.de/10010225771
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Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon; Hsu, Cathy H. C. - In: International journal of hospitality management 36 (2014), pp. 156-166
Persistent link: https://www.econbiz.de/10010239299