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What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei; Luo, Yi - In: International journal of hospitality management 114 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
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"How was your meal?" : examining customer experience using Google maps reviews
Boonyanit Mathayomchan; Viriya Taecharungroj - In: International journal of hospitality management 90 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012300201
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A critical review of determinants of information search behavior and utilization of online reviews in decision making process (invited paper for "luminaries" special issue of Inter...
Gursoy, Dogan - In: International journal of hospitality management 76 (2019) 2, pp. 53-60
Persistent link: https://www.econbiz.de/10011982122
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Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions : the case of casual-dining restaurants
Hwang, Johye; Yoon, Yoo-shik; Park, No-hyeun - In: International journal of hospitality management 30 (2011) 4, pp. 897-907
Persistent link: https://www.econbiz.de/10009242098
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A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.; Lyu, Jiaying; Bai, Billy - In: International journal of hospitality management 88 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
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Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu; Wei, Wei; Rathjens, Bobbie; Zheng, Yanyan - In: International journal of hospitality management 110 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
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How do advertising expenditures influence hotels’ performance?
Chen, Chiang-ming; Lin, Yu-Chen - In: International journal of hospitality management 33 (2013), pp. 490-493
Persistent link: https://www.econbiz.de/10009746324
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Duration of advertising effect : considering franchising in the restaurant industry
Park, Kwangmin; Jang, Soocheong - In: International journal of hospitality management 31 (2012) 1, pp. 257-265
Persistent link: https://www.econbiz.de/10009406132