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An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David; Boztuğ, Yasemin; Dolnicar, Sara - In: International journal of hospitality management 56 (2016), pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
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BayesRec : personalize search ranking with customer attribute-level willingness-to-pay using heterogeneous booking choice data
Prakash, P. K. S.; Gandhi, Naman; Jain, Shubham - In: International journal of hospitality management 94 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012495113
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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
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Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun; Zhao, Zhenhua; Wan, Xiaoang - In: International journal of hospitality management 104 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
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Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong; Jeong, EunHa; Jang, Soocheong; Xu, Yang - In: International journal of hospitality management 89 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
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Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
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You are what you speak : influence of future time reference (FTR) in healthy menu promotion
Jeong, EunHa; Jun, Jinhyun; Kim, Jewoo - In: International journal of hospitality management 113 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014325640