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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
752
Journal of retailing and consumer services
367
Journal of advertising research
352
SpringerLink / Bücher
307
NBER working paper series
278
Technological forecasting & social change : an international journal
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
182
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
182
Journal of economic behavior & organization : JEBO
174
Psychology & marketing
167
International journal of hospitality management
164
Tourism management : research, policies, practice
162
European Journal of Marketing
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Journal of marketing
153
Springer eBook Collection
147
Journal of Consumer Marketing
146
Journal of management information systems : JMIS
144
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Journal of promotion management : JPM
132
Business horizons
128
Journal of promotion management : innovations in planning and applied research
127
Discussion papers / CEPR
124
Industrial marketing management : the international journal for industrial and high-tech firms
124
IZA Discussion Paper
121
Electronic commerce research
118
Journal of internet commerce
118
European journal of marketing : EJM
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Going native on
Facebook
: a content analysis of sponsored messages on undergraduate student
Facebook
pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
2
Personality or skill : a qualitative study of humorous recruitment
advertising
campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
3
Investigation of generational differences in
advertising
behaviour and fake news perception among
Facebook
users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
4
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
5
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
The complementary role of
advertising
and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
7
The effect of social media and
advertising
activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
8
Innovations in communication and
advertising
: a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
9
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
10
Special issue: Social media for marketing and
advertising
Hair, Neil Frederick
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009536816
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