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Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
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The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching; Burns, James R. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
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The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.; Fitzgerald, M. Paula - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
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The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu; Zhao, Yi - In: International journal of pharmaceutical and healthcare … 8 (2014) 3, pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
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Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen; Sawhill, James; Zhao, Yao - In: International journal of pharmaceutical and healthcare … 9 (2015) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
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Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi; Nauriyal, D. K. - In: International journal of pharmaceutical and healthcare … 11 (2017) 3, pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
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Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna; Olkkonen, Leena; Katajavouri, Nina; … - In: International journal of pharmaceutical and healthcare … 11 (2017) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
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Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 11 (2017) 4, pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
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Pharmaceutical marketing return-on-investment: a European perspective
Rod, Michel; Ashill, Nicholas J.; Carruthers, Janet - In: International journal of pharmaceutical and healthcare … 1 (2007) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10003937245
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Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher; Wang, Cheng Lu - In: International journal of pharmaceutical and healthcare … 1 (2007) 3, pp. 226-233
Persistent link: https://www.econbiz.de/10003937255