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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
64
Pharmaindustrie
64
Advertising effects
24
Werbewirkung
24
Consumer behaviour
23
Konsumentenverhalten
23
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20
United States
20
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19
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17
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Indien
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Ältere Menschen
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English
111
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Mukherjee, Avinandan
4
Hassan, Mahmud
3
Huh, Jisu
3
Alkhateeb, Fadi M.
2
Banerjee, Asok Kumar
2
Bebber, Robert J.
2
Datta, Saroj Kumar
2
DeLorme, Denise E.
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Fiedler, Beth Ann
2
Iacocca, Kathleen
2
Jambulingam, Thanigavelan
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Lee-Wingate, Sooyeon Nikki
2
Mackert, Michael
2
Mehralian, Gholamhossein
2
Reid, Leonard N.
2
Sanyal, Shamindra Nath
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abeeku Bamfo, Bylon
1
Abernathy, Ty
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Adams-Price, Carolyn
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Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
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An, Soontae
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Araujo, Clecio Falcao
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Ashill, Nicholas J.
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Athavale, Amod S.
1
Awan, Muhammad Usman
1
Baidoo, Patricia
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Saikat
1
Barak, Adam
1
Barbosa, Hugo
1
Baugh, David K.
1
Bayazidi, Yahya
1
Bello, Roberto
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
495
Working paper / National Bureau of Economic Research, Inc.
420
NBER Working Paper
386
International journal of production economics
160
International journal of production research
159
Discussion paper series / IZA
146
Journal of business research : JBR
143
Journal of health economics
143
European journal of operational research : EJOR
134
CESifo working papers
130
Technological forecasting & social change : an international journal
124
The European journal of health economics : HEPAC ; health economics in prevention and care
123
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Health economics
114
SpringerLink / Bücher
110
Discussion paper / Centre for Economic Policy Research
93
Springer eBook Collection
87
Transportation research / E : an international journal
82
Working paper
82
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
81
Research policy : policy, management and economic studies of science, technology and innovation
80
IEEE transactions on engineering management : EM
79
The American economic review
76
Health affairs : at the intersection of health, health care, and policy
73
Discussion papers / CEPR
69
Journal of business ethics : JOBE
67
Economics letters
66
Health marketing quarterly
65
IZA Discussion Paper
65
Journal of economic behavior & organization : JEBO
65
Europäische Hochschulschriften / 5
63
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
63
Markt in Kürze
61
Applied economics
60
CESifo Working Paper
60
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of research in pharmaceutical economics
60
Technology analysis & strategic management
60
Discussion paper
56
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ECONIS (ZBW)
111
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1
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
2
The launch strategy choices in China's pharmaceutical market
Gu, Vicky Ching
;
Burns, James R.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011620465
Saved in:
3
The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making
Sarkees, Matthew E.
;
Fitzgerald, M. Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011591731
Saved in:
4
The effect of Affordable Care Act on the competition in the post-patent ethical drug market
Yu, Yu
;
Zhao, Yi
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 314-347
Persistent link: https://www.econbiz.de/10010424178
Saved in:
5
Why brand drugs priced higher than generic equivalents
Iacocca, Kathleen
;
Sawhill, James
;
Zhao, Yao
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10011302283
Saved in:
6
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Tyagi, Shilpi
;
Nauriyal, D. K.
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10011799086
Saved in:
7
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Matikainen, Minna
;
Olkkonen, Leena
;
Katajavouri, Nina
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011799091
Saved in:
8
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
9
Pharmaceutical marketing return-on-investment: a European perspective
Rod, Michel
;
Ashill, Nicholas J.
;
Carruthers, Janet
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10003937245
Saved in:
10
Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher
;
Wang, Cheng Lu
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
3
,
pp. 226-233
Persistent link: https://www.econbiz.de/10003937255
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