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Manufacturing and marketing integration from a cumulative capabilities perspective
Laureano Paiva, Ely - In: International journal of production economics 126 (2010) 2, pp. 379-386
Persistent link: https://www.econbiz.de/10003995391
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Exploring the relationship between marketing and operations : neural network analysis of marketing decision impacts on delivery performance
Marques, Alex; Lacerda, Daniel Pacheco; Camargo, Luís … - In: International journal of production economics 153 (2014), pp. 178-190
Persistent link: https://www.econbiz.de/10010385241
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Impact of operational and marketing capabilities on firm performance : evidence from economic growth and downturns
Usman Ahmed, Muhammad; Kristal, Mehmet Murat; Pagell, Mark - In: International journal of production economics 154 (2014), pp. 59-71
Persistent link: https://www.econbiz.de/10010386377
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Green marketing and consumerism as social change in China : analyzing the literature
Zhu, Qingyun; Sarkis, Joseph - In: International journal of production economics 181 (2016), pp. 289-302
Persistent link: https://www.econbiz.de/10011619391
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The impact of pricing policy on sales variability in a supermarket retail context
Hamister, James W.; Suresh, Nallan C. - In: International journal of production economics 111 (2008) 2, pp. 441-455
Persistent link: https://www.econbiz.de/10003727838
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Inventory and pricing decisions in a single-period problem involving risky supply
Serel, Doğan A. - In: International journal of production economics 116 (2008) 1, pp. 115-128
Persistent link: https://www.econbiz.de/10003779686
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Joint optimization on pricing, promotion and inventory control with stochastic demand
Zhang, Ju-liang; Chen, Jian; Lee, Chung-Yee - In: International journal of production economics 116 (2008) 2, pp. 190-198
Persistent link: https://www.econbiz.de/10003795315
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The implications of joint adoption of revenue sharing and advance booking discount programs
Bellantuono, Nicola; Giannoccaro, Ilaria; Pontrandolfo, … - In: International journal of production economics 121 (2009) 2, pp. 383-394
Persistent link: https://www.econbiz.de/10003898458
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On pricing of perishable assets with menu costs
Berk, Emre; Gürler, Ülkü; Yıldırım, Gonca - In: International journal of production economics 121 (2009) 2, pp. 678-699
Persistent link: https://www.econbiz.de/10003899129
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Optimal ordering and pricing in a quick response system
Serel, Doğan A. - In: International journal of production economics 121 (2009) 2, pp. 700-714
Persistent link: https://www.econbiz.de/10003899131