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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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User entrepreneurs' multiple identities and crowdfunding performance : effects through product innovativeness, perceived passion, and need similarity
Oo, Pyayt P.; Allison, Thomas H.; Sahaym, Arvin; … - In: Journal of business venturing 34 (2019) 5, pp. 1-16
Persistent link: https://www.econbiz.de/10012104126
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The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683
Persistent link: https://www.econbiz.de/10011564329
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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The effect of a firm's strategic innovation decisions on its market performance
Oh, Choonho; Cho, Yongrae; Kim, Wonjoon - In: Technology analysis & strategic management 27 (2015) 1, pp. 39-53
Persistent link: https://www.econbiz.de/10010502639
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Proactive market orientation and business model innovation to attain superior new smart connected products performance
M. S., Shashishekar; Anand, Sandip; Paul, Arun Kumar - In: The journal of business & industrial marketing 37 (2022) 3, pp. 497-508
Persistent link: https://www.econbiz.de/10013165189
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Knowledge integration and entrepreneurial firms' frugal innovation in the service industry
Wang, Changyu; Li, Xiaolin - In: The journal of business & industrial marketing 38 (2023) 3, pp. 429-443
Persistent link: https://www.econbiz.de/10013539285