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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel; Dekimpe, Marnik G.; Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen; Reinartz, Werner J.; Kumar, Satish; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
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Moral consequences of a seller's market : Polish experience
Dietl, Jerzy - In: International journal of research in marketing : IJRM ; … 1 (1984) 2, pp. 117-125
Persistent link: https://www.econbiz.de/10002078134
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Dissociation of the roles of buyer, payer and consumer
Bon, Jérôme; Pras, Bernard - In: International journal of research in marketing : IJRM ; … 1 (1984) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10001934068
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Do social product features have value to consumers?
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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Calibration of consumer knowledge of the web
Pillai, Kishore Gopalakrishna; Hofacker, Charles - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 254-267
Persistent link: https://www.econbiz.de/10003562043
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The effect of emotional provider support on angry versus anxious consumers
Menon, Kalyani; Dubé, Laurette - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 268-275
Persistent link: https://www.econbiz.de/10003562048