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Patterns in consumption-based learning about brand quality for consumer packaged goods
Szymanowski, Maciej; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 219-235
Persistent link: https://www.econbiz.de/10009779990
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Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
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The effect of physical possession on preference for product warranty
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
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One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska; Görgen, Jonas; Bellis, Emanuel de; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika; Bun, Maurice J. G.; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
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The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van; Gijsbrechts, Els; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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Special issue on competition and marketing
Heil, Oliver P. (contributor) - In: International journal of research in marketing : IJRM ; … 18,1/2 (2001)
Persistent link: https://www.econbiz.de/10004708817
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Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.; Panico, Claudio; Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
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An implicit product theory approach to consumers' inferential judgements about products
Pinson, Christian - In: International journal of research in marketing : IJRM ; … 3 (1986) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10001041173
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Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10009779975