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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,391
Journal of retailing and consumer services
1,996
The economic record : er
1,273
The Australian economic review
839
International journal of hospitality management
799
International journal of consumer studies
777
Psychology & marketing
690
NBER working paper series
687
SpringerLink / Bücher
650
Working paper / National Bureau of Economic Research, Inc.
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Discussion paper series / IZA
569
NBER Working Paper
532
Australian economic papers
515
The journal of industrial relations : the journal of the Industrial Relations Society of Australia
506
Economic papers : a journal of applied economics and policy
492
European journal of marketing : EJM
477
Industrial marketing management : the international journal for industrial and high-tech firms
475
Asia Pacific journal of marketing and logistics
454
Journal of business ethics : JOBE
440
Management science : journal of the Institute for Operations Research and the Management Sciences
426
Journal of marketing management : MM
423
Australian quarterly : AQ
418
The journal of product & brand management
412
Tourism management : research, policies, practice
411
Applied economics
400
Melbourne Institute working paper series
398
The journal of brand management : an international journal
389
Journal of strategic marketing
383
Journal of marketing research : JMR
377
Journal of marketing communications
375
Journal of travel and tourism marketing
368
Journal of the Academy of Marketing Science
366
Australian bulletin of labour
365
Journal of marketing
358
Journal of economic behavior & organization : JEBO
353
IZA Discussion Paper
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Working paper
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ECONIS (ZBW)
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1
Is power powerful? : power,
confidence
, and goal pursuit
Min, Dongwon
;
Kim, Ji-hern
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10009779983
Saved in:
2
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
3
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
4
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
5
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
Saved in:
6
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
7
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
8
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
9
Whatever people say I am, that's what I am : social labeling as a social marketing tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
10
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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