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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,834
Journal of retailing and consumer services
1,984
Technological forecasting & social change : an international journal
1,500
Research policy : policy, management and economic studies of science, technology and innovation
1,302
NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
1,071
NBER Working Paper
999
SpringerLink / Bücher
930
International journal of hospitality management
838
International journal of consumer studies
767
Management science : journal of the Institute for Operations Research and the Management Sciences
718
Psychology & marketing
670
Technovation : the international journal of technological innovation, entrepreneurship and technology management
616
Technology analysis & strategic management
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
International journal of innovation management
557
Discussion paper / Centre for Economic Policy Research
548
Industrial marketing management : the international journal for industrial and high-tech firms
519
European journal of operational research : EJOR
493
International journal of production economics
469
International journal of industrial organization
452
European Journal of Marketing
451
CESifo working papers
445
Economics of innovation and new technology
441
Discussion paper
439
Economics letters
437
The journal of product & brand management
426
Journal of open innovation : technology, market, and complexity
422
Strategic Direction
413
Working paper
413
Asia Pacific journal of marketing and logistics
409
Journal of Consumer Marketing
405
MPRA Paper
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International journal of technology management : IJTM
401
Cogent business & management
397
European journal of marketing : EJM
397
Springer eBook Collection
397
Journal of marketing research : JMR
389
Journal of revenue and pricing management
383
The journal of brand management : an international journal
370
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ECONIS (ZBW)
363
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1
Estimating aggregate consumer preferences from online product reviews
Decker, Reinhold
;
Trusov, Michael
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 293-307
Persistent link: https://www.econbiz.de/10008810622
Saved in:
2
Are consumers heterogeneous in their preferences for odd and even prices? : findings from a choice-based conjoint study
Baumgartner, Berhard
;
Steiner, Winfried J.
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 312-323
Persistent link: https://www.econbiz.de/10003593771
Saved in:
3
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
4
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
5
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
6
Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
Saved in:
7
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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8
The effect of consumer heterogeneity on firm profits in conspicuous goods markets
Sajeesh, S.
;
Hada, Mahima
;
Raju, Jagmohan Singh
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 258-280
Persistent link: https://www.econbiz.de/10012288664
Saved in:
9
The zero-price effect in a multicomponent product context
Konya-Baumbach, Elisa
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 689-694
Persistent link: https://www.econbiz.de/10011597032
Saved in:
10
The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
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