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Impact of component supplier branding on profitability
Worm, Stefan; Srivastava, Rajendra Krishan - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
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Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng; Duclos, Rod - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
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Same sound, same preference? : investigating sound symbolism effects in international brand names
Kuehnl, Christina; Mantau, Alexandra - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Antecedents and financial impacts of building brand love
Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.; Keller, Kevin Lane - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 698-714
Persistent link: https://www.econbiz.de/10012939497