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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Brand management
97
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
660
The journal of brand management : an international journal
618
The journal of product & brand management
394
SpringerLink / Bücher
352
Journal of retailing and consumer services
339
Psychology & marketing
150
European journal of marketing : EJM
142
Journal of Product & Brand Management
124
International journal of hospitality management
121
Journal of strategic marketing
114
Asia Pacific journal of marketing and logistics
113
Journal of marketing communications
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of marketing
112
Journal of marketing research : JMR
112
Marketing intelligence & planning
111
Journal of advertising research
109
Journal of marketing management : MM
106
Springer eBook Collection
102
Journal of fashion marketing and management
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
89
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of international consumer marketing
79
Journal of promotion management : innovations in planning and applied research
79
Research
79
Business strategy and the environment
76
International journal of consumer studies
75
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
73
Cogent business & management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing : ZFP ; journal of research and management
69
The journal of consumer marketing
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
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ECONIS (ZBW)
121
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1
Brand
response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
3
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
4
The vampire effect : when do celebrity endorsers harm
brand
recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
5
Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng
;
Duclos, Rod
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
Saved in:
6
Competitive information, trust,
brand
cconsideration and sales : two field experiments
Liberali, Guilherme
;
Urban, Glen L.
;
Hauser, John R.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Saved in:
7
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
8
Examining children's preferences for phonetically manipulated
brand
names across two English accent groups
Baxter, Stacey
;
Lowrey, Tina M.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
Saved in:
9
Matching with the stars : how
brand
personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
10
Understanding branding in a digitally empowered world
Erdem, Tulin
;
Keller, Kevin Lane
;
Kuksov, Dmitri
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011490780
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