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Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425

Persistent link: https://www.econbiz.de/10010223377

Schlereth, Christian; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 167-180

Persistent link: https://www.econbiz.de/10009569977

Frischknecht, Bart D.; Eckert, Christine; Geweke, John; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 35-48

Persistent link: https://www.econbiz.de/10010370712

Kolay, Sreya - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 124-154

Persistent link: https://www.econbiz.de/10011337512

Rust, Roland T.; Moorman, Christine; Beuningen, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 155-171

Persistent link: https://www.econbiz.de/10011490870

Kostyra, Daniel; Reiner, Jochen; Natter, Martin; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10011490792

Doorn, Jenny van; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 167-180

Persistent link: https://www.econbiz.de/10009376054

Mochon, Daniel; Norton, Michael I.; Ariely, Dan - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 363-369

Persistent link: https://www.econbiz.de/10009684906

Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10012506517

Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434

Persistent link: https://www.econbiz.de/10011428928