Narrow search
Showing 1 - 10 of 320
Cover Image
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Cover Image
When serving customers includes correcting them : understanding the ambivalent effects of enforcing service rules
Habel, Johannes; Alavi, Sascha; Pick, Doreén - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 919-941
Persistent link: https://www.econbiz.de/10011792413
Cover Image
Customer satisfaction and consumer expenditure in selected European countries
Yeung, Matthew C. H.; Ramasamy, Bala; Chen, Junsong; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 406-416
Persistent link: https://www.econbiz.de/10010223383
Cover Image
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke; Verleye, Katrien; Larivière, Bart - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Cover Image
How does customer recognition affect service provision?
Li, Jiaoyang; Zhang, Jianqiang - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Cover Image
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes; Stiassny, Alfred; Kolos, Krisztina; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Cover Image
The complex firm financial effects of customer satisfaction improvements
Guenther, Miriam; Guenther, Peter - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 639-662
Persistent link: https://www.econbiz.de/10012939493
Cover Image
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin; Lalwani, Ashok K. - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
Cover Image
Empirical validation and comparison of models for customer base analysis
Batislam, Emine Persentili; Denizel, Meltem; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 201-209
Persistent link: https://www.econbiz.de/10003561994
Cover Image
Reward-scrounging in customer referral programs
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10011734866