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Comment: Leveraging sport events over time ; a comparison of sponsorship and sport event advertising
Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 33-34
Persistent link: https://www.econbiz.de/10010370715
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Dynamics and peer effects of brand revenue in college sports
Liu, Zhuping; Duan, Jason A.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 756-771
Persistent link: https://www.econbiz.de/10012494714
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Rise and fall of stars : investigating the evolution of star status in professional team sports
Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366
Persistent link: https://www.econbiz.de/10009406663
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The role of sponsorship fit for changing brand affect : a latent growth modeling approach
Mazodier, Marc; Quester, Pascale - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 16-29
Persistent link: https://www.econbiz.de/10010370723
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Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan; Magnusson, Peter; Stanley, Sarah M. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10003987361
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A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco; Stadler Blank, Ashley; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
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What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh; Strijnev, Andrei; Zhang, Qin - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
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The effect of information about health hazards on demand for frequently purchased commodities
Heiman, Amir; Lowengart, Oded - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 310-318
Persistent link: https://www.econbiz.de/10003793554
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Do social product features have value to consumers?
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert; Hammond, Kathy; Lomax, Wendy - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10003809041