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Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
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The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.; Gijsbrechts, Els - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
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Drivers of the cost of capital : the joint role of non-financial metrics
Himme, Alexander; Fischer, Marc - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10010400693
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Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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Brand positivity and competitive effects on the evaluation of brand extensions
Kapoor, Harish; Heslop, Louise A. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 228-237
Persistent link: https://www.econbiz.de/10003885208
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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.; Brown, Brian P.; Donthu, Naveen - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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The process of global brand strategy development and regional implementation
Matanda, Tandadzo; Ewing, Michael - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
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A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160