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~isPartOf:"International journal of retail & distribution management"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Subject
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Markenführung
Consumer behaviour
292
Konsumentenverhalten
292
Einzelhandel
120
Retail trade
120
Online retailing
56
Online-Handel
56
Beziehungsmarketing
49
Relationship marketing
49
Brand management
38
Food retailing
32
Lebensmitteleinzelhandel
32
USA
31
United States
31
Brand image
28
Markenimage
28
Fashion
27
Mode
27
Textile distribution
26
Textilhandel
26
Customer satisfaction
25
Kundenzufriedenheit
25
E-commerce
24
Electronic Commerce
24
Ladengestaltung
24
Store design
24
Handelsmarke
22
Store brand
22
Luxury goods
21
Luxusgüter
21
Brand
20
Confidence
19
Markenartikel
19
Vertrauen
19
Einkaufszentrum
18
Shopping center
18
Children
17
Dienstleistungsqualität
17
Kinder
17
Service quality
17
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38
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English
38
Author
All
Diallo, Mbaye Fall
3
Cliquet, Gérard
2
Haug, Anders
2
Moore, Christopher M.
2
Ahlert, Dieter
1
Albinsson, Pia A.
1
Arrigo, Elisa
1
Aurier, Philippe
1
Bandinelli, Romeo
1
Behe, Bridget K.
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bodur, H. Onur
1
Borch Münster, Mia
1
Botschen, Guenther
1
Calvo-Porral, Cristina
1
Carlson, Brad D.
1
Cervellon, Marie-Cécile
1
Chandon, Jean-Louis
1
Chen, Shaoshan
1
Collins, Alan M.
1
Collins, Marnie
1
Coudriet, Rachael
1
Cumiskey, Kevin J.
1
D'Avolio, Elisa
1
Das, Gopal
1
Donavan, D. Todd
1
Doyle, Stephen A.
1
Etemad-Sajadi, Reza
1
Fernandez, R. Thomas
1
Frasquet Deltoro, Marta
1
George, Richard G.
1
Ghazali, Zulkipli
1
Glynn, Mark S.
1
Grewe, Gundula
1
Gómez-Suárez, Mónica
1
Haelsig, Frank
1
Hooker, Neal H.
1
Huddleston, Patricia
1
Jara, Magali
1
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Published in...
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International journal of retail & distribution management
Journal of business research : JBR
448
The journal of brand management : an international journal
344
The journal of product & brand management
313
Journal of retailing and consumer services
264
Psychology & marketing
96
European journal of marketing : EJM
94
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
SpringerLink / Bücher
71
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
69
Journal of fashion marketing and management
62
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
58
Journal of marketing management : MM
57
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of marketing
53
Journal of the Academy of Marketing Science
53
Journal of promotion management : JPM
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Cogent business & management
47
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
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ECONIS (ZBW)
38
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date (oldest first)
1
Impacts of in-store manufacturer
brand
expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
2
Design variables and constraints in
fashion
store design processes
Haug, Anders
;
Borch Münster, Mia
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011456585
Saved in:
3
The flagship format within the luxury
fashion
market
Nobbs, Karinna
;
Moore, Christopher M.
;
Sheridan, Mandy
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 920-934
Persistent link: https://www.econbiz.de/10009672355
Saved in:
4
Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.
;
Wiley, James B.
;
Hooker, Neal H.
; …
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
Saved in:
5
Young consumers' insights on
brand
equity : effects of
brand
association,
brand
loyalty,
brand
awarness, and
brand
image
Sasmita, Jumiati
;
Mohd Suki, Norazah
- In:
International journal of retail & distribution management
43
(
2015
)
3
,
pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
Saved in:
6
The impact of packaging colour on children's
brand
name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
Saved in:
7
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
8
Understanding loyalty in multichannel retailing : the role of
brand
trust and
brand
attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
9
Antecedents and consequences of private
brand
purchase : a systematic review and a conceptual framework
Muruganantham, G.
;
Priyadharshini, K.
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
Saved in:
10
Mavens' price and non-price on-pack extrinsic cue search behaviours : implications for store brands
Collins, Alan M.
;
George, Richard G.
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 689-710
Persistent link: https://www.econbiz.de/10011775687
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