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Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna; Riskos, Kyriakos; Tsourvakas, George - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
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The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni; Markomichelakis, Dimitrios; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
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The impact of psychic and geographical distance on internationalisation strategies : a study of New Zealand born global technology firms
McElwain, Ross K.; Khan, Mohammad Saud; Iftikhar, Rehan - In: International journal of technology marketing : IJTMkt 14 (2020) 4, pp. 325-347
Persistent link: https://www.econbiz.de/10012534229
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Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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Adoption of stationary fuel cells: a focus group study with potential users
Karger, Cornelia R.; Bongartz, Richard - In: International journal of technology marketing : IJTMkt 3 (2008) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003717520
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Managing the innovative deployment of Information and Communication Technologies (ICTs) for Global Service Organisations
Fellenz, Martin R.; Brady, Mairead - In: International journal of technology marketing : IJTMkt 3 (2008) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10003717529
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Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Arruda Filho, Emílio José Montero; Cassia, Fabio; … - In: International journal of technology marketing : IJTMkt 3 (2008) 1, pp. 56-80
Persistent link: https://www.econbiz.de/10003717531
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Vaporware : a tug of war between market freezing and cannibalisation
Bao, Yongchuan - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 116-136
Persistent link: https://www.econbiz.de/10003739623
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Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.; Chou, Mei Wen; Melewar, T. C. - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
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Marketing mixes for digital products : a study of the marketspaces in China
Wang, Y.; Wang, K. L.; Yao, J. T. - In: International journal of technology marketing : IJTMkt 4 (2009) 1, pp. 15-42
Persistent link: https://www.econbiz.de/10003838025