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Global marketing management
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International marketing
136
Internationales Marketing
135
Consumer behaviour
49
Konsumentenverhalten
49
Marketing management
46
Marketingmanagement
46
Brand management
33
Markenführung
33
Multinationales Unternehmen
32
Transnational corporation
32
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28
Markenimage
28
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Unternehmenserfolg
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International market entry
22
Internationaler Markteintritt
22
Cultural identity
19
Kulturelle Identität
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Globalisierung
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Globalization
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Herkunftsbezeichnung
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Schwellenländer
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Welt
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SME
13
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Strategisches Management
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Nationalkultur
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Resource-based view
11
Ressourcenorientierter Ansatz
11
Bibliometrics
10
Bibliometrie
10
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10
Cross-cultural management
9
Interkulturelles Management
9
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Language
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English
156
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Papadopoulos, Nicolas G.
4
Shoham, Aviv
4
Vrontis, Demetris
4
Barnes, Bradley R.
3
Chung, Henry F. L.
3
Cleveland, Mark
3
Gnizy, Itzhak
3
Griffith, David A.
3
Hadjielias, Elias
3
Leonidou, Leonidas C.
3
Mellahi, Kamel
3
Mooij, Marieke K. de
3
Oh, Chang Hoon
3
Samiee, Saeed
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
3
Thrassou, Alkis
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Brewer, Paul
2
Cadogan, John W.
2
Calantone, Roger J.
2
Chao, Paul
2
Christofi, Michael
2
Craig, C. S.
2
Del Giudice, Manlio
2
Fastoso, Fernando
2
Ghauri, Pervez N.
2
Grinstein, Amir
2
Guzman, Francisco
2
He, Xinming
2
Japutra, Arnold
2
Jean, Ruey-Jer Bryan
2
Jeong, Insik
2
Katsikeas, Constantine S.
2
Khan, Huda
2
Khan, Zaheer
2
Kim, Daekwan
2
Kvasova, Olga
2
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International marketing review
SpringerLink / Bücher
1,485
Journal of business research : JBR
403
Gabler Edition Wissenschaft
350
Springer eBook Collection
330
Springer eBook Collection / Business and Economics
322
Europäische Hochschulschriften / 5
301
Industrial marketing management : the international journal for industrial and high-tech firms
300
Research
233
Journal of strategic marketing
203
Lehrbuch
186
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
130
Journal of the Academy of Marketing Science
130
The journal of business & industrial marketing
119
Journal of marketing communications
113
Journal of marketing
110
Hamburger Schriften zur Marketingforschung
107
essentials
104
Marketing intelligence & planning
99
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Journal of retailing and consumer services
84
The journal of brand management : an international journal
83
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
82
DUV / Wirtschaftswissenschaft
77
Schriftenreihe Studien zum Konsumentenverhalten
73
Gabler-Edition Wissenschaft
70
Asia Pacific journal of marketing and logistics
69
Schriften zu Marketing und Management
69
Springer eBook Collection / Business and Management
67
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
65
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
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ECONIS (ZBW)
156
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1
International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris
;
Thrassou, Alkis
;
Lamprianou, Iasonas
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
Saved in:
2
The effects of entrepreneurial marketing on born global performance
Kocak, Akin
;
Abimbola, Temi
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
Saved in:
3
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed
- In:
International marketing review
28
(
2011
)
5
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Saved in:
4
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
5
International marketing, strategic orientations and business success
2012
Persistent link: https://www.econbiz.de/10009661300
Saved in:
6
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
7
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
8
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
9
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
10
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
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