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Marketing management
46
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46
International marketing
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Internationales Marketing
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17
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17
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15
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English
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Mellahi, Kamel
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Shoham, Aviv
3
Barnes, Bradley R.
2
Mitręga, Maciej
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Pfajfar, Gregor
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Vrontis, Demetris
2
Abimbola, Temi
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1
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Ghazali Musa
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International marketing review
Journal of business research : JBR
348
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
201
Journal of strategic marketing
192
IZA Discussion Papers
159
Social Indicators Research
134
European journal of marketing : EJM
130
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
126
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
84
Journal of retailing and consumer services
82
Journal of Happiness Studies
80
Gabler Edition Wissenschaft
78
Springer eBook Collection
75
Discussion paper series / IZA
74
European Journal of Marketing
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
59
SOEPpapers on Multidisciplinary Panel Data Research
59
International journal of hospitality management
53
The journal of services marketing
51
Business horizons
50
MPRA Paper
50
The marketing review
48
Asia Pacific journal of marketing and logistics
47
Psychology & marketing
47
Journal of business ethics : JOBE
45
Journal of advertising research
44
Journal of global marketing
43
Marketing : ZFP ; journal of research and management
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
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ECONIS (ZBW)
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1
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
2
Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.
;
Trondsen, Torbjørn
;
Campos, Emilio …
- In:
International marketing review
27
(
2010
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
Saved in:
3
Marketing strategies of MNCs from emerging markets
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987948
Saved in:
4
Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987962
Saved in:
5
Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987964
Saved in:
6
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul
- In:
International marketing review
27
(
2010
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
Saved in:
7
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng
;
Chao, Paul
;
Huang, Guang
- In:
International marketing review
26
(
2009
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Saved in:
8
Marketing strategy antecedents of value adding by foreigh subsidiaries
Pehrsson, Anders
- In:
International marketing review
26
(
2009
)
2
,
pp. 151-171
Persistent link: https://www.econbiz.de/10009522640
Saved in:
9
International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris
;
Thrassou, Alkis
;
Lamprianou, Iasonas
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
Saved in:
10
The effects of entrepreneurial marketing on born global performance
Kocak, Akin
;
Abimbola, Temi
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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