Narrow search
Showing 1 - 10 of 46
Cover Image
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Cover Image
Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio … - In: International marketing review 27 (2010) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
Cover Image
Marketing strategies of MNCs from emerging markets
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987948
Cover Image
Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987962
Cover Image
Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987964
Cover Image
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul - In: International marketing review 27 (2010) 2, pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
Cover Image
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Cover Image
Marketing strategy antecedents of value adding by foreigh subsidiaries
Pehrsson, Anders - In: International marketing review 26 (2009) 2, pp. 151-171
Persistent link: https://www.econbiz.de/10009522640
Cover Image
International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris; Thrassou, Alkis; Lamprianou, Iasonas - In: International marketing review 26 (2009) 4/5, pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
Cover Image
The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110