Marketing scholars have long debated whether marketing programs and processes can be standardized across countries …. However, empirical examination of cross‐national applicability of marketing models, which are originally generated for a …

pricing by the disciplines of economics and marketing. Design/methodology/approach – It is from three perspectives that the … marketing and economics approaches to pricing are reviewed, namely, buyers' response to price, firm's determination of price … literature shows that there are important differences between the two disciplines in their treatment of pricing. Marketing …

demonstrate odd pricing effects are likely a result of marketplace price conditioning rather than truncation of rightmost digits … recalled price estimates. As a result, adaptation‐level theory may provide a more robust explanation for odd pricing effects.  …

Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing …, agreeableness and neuroticism) and three basic pricing practices (value-, competition- and cost-informed). Design …/methodology/approach On the basis of a non-experimental decision-making scenario, the analysis examines the pricing decisions of 57 managers …

. The research is different from cause marketing where the donation is included in the price of a specific product. The work …

premium priced brands, ranging from product line pricing strategy to information communication strategy.  …

While there has been much debate in the reference pricing literature on the most appropriate conceptualization of …