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It's gotta be the shoes! : performance enhancement effects of novel brand advertising
Germann, Frank; Garvey, Aaron M. - In: Journal of advertising 51 (2022) 4, pp. 469-485
Persistent link: https://www.econbiz.de/10013362337
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Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Laczniak, … - In: Journal of advertising 49 (2020) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer; Riemer, Hila - In: Journal of advertising 50 (2021) 5, pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
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Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah; Jaud, David A.; Melnyk, Valentyna - In: Journal of advertising 50 (2021) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun; Cho, Yoon-Na; Youn, Nara - In: Journal of advertising 50 (2021) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10012607899
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook; Nyilasy, Greg; King, Karen Whitehill; … - In: Journal of advertising 50 (2021) 3, pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
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Congruence and incongruence in thematic advertisement-medium combinations : role of awareness, fluency, and persuasion knowledge
Germelmann, Claas Christian; Herrmann, Jean-Luc; Kacha, … - In: Journal of advertising 49 (2020) 2, pp. 141-164
Persistent link: https://www.econbiz.de/10012260444