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~subject:"Theorie"
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Werbung
Consumer behaviour
59
Konsumentenverhalten
59
Advertising
53
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20
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20
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4
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Journal of advertising
Journal of business research : JBR
160
International journal of advertising : the review of marketing communications
122
NBER working paper series
110
Working paper / National Bureau of Economic Research, Inc.
107
NBER Working Paper
98
Journal of marketing communications
96
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
88
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
73
Europäische Hochschulschriften / 5
69
International journal of industrial organization
67
SpringerLink / Bücher
65
European journal of operational research : EJOR
64
Economics letters
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
59
Journal of economic behavior & organization : JEBO
55
CESifo working papers
52
Psychology & marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of promotion management : innovations in planning and applied research
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of promotion management : JPM
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
Discussion paper / Tinbergen Institute
40
Discussion papers / CEPR
39
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
Marketing : ZFP ; journal of research and management
39
International journal of internet marketing and advertising : IJIMA
38
European journal of marketing : EJM
37
Applied economics
36
Working paper
36
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ECONIS (ZBW)
53
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11
It's gotta be the shoes! : performance enhancement effects of novel
brand
advertising
Germann, Frank
;
Garvey, Aaron M.
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10013362337
Saved in:
12
Evaluating adolescents' responses to internet ads : role of ad skepticism, internet literacy, and parental mediation
Vijayalakshmi, Akshaya
;
Lin, Meng-Hsien
;
Laczniak, …
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10012260484
Saved in:
13
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
14
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
15
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Saved in:
16
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
17
COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun
;
Cho, Yoon-Na
;
Youn, Nara
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10012607899
Saved in:
18
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
19
Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook
;
Nyilasy, Greg
;
King, Karen Whitehill
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
Saved in:
20
Congruence and incongruence in thematic advertisement-medium combinations : role of awareness, fluency, and persuasion knowledge
Germelmann, Claas Christian
;
Herrmann, Jean-Luc
;
Kacha, …
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10012260444
Saved in:
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