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"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
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Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
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The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya; Joshi, Amit M. - In: Journal of advertising 49 (2020) 3, pp. 213-233
Persistent link: https://www.econbiz.de/10012260459
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Product placement in mass media : a review and bibliometric analysis
Guo, Fu; Ye, Guoquan; Hudders, Liselot; Lv, Wei; Li, … - In: Journal of advertising 48 (2019) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian; Drenten, Jenna; Piskorski, Mikołaj Jan - In: Journal of advertising 50 (2021) 5, pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
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Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia; Colliander, Jonas - In: Journal of advertising 50 (2021) 5, pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
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A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler; Haley, Eric John; Flint, Daniel J. - In: Journal of advertising 50 (2021) 5, pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin; Ball, Jennifer Gerard - In: Journal of advertising 50 (2021) 5, pp. 622-638
Persistent link: https://www.econbiz.de/10012802334