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The creative brief and its str...
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Advertising
185
Werbung
185
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
24
Werbewirkung
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Brand management
14
Markenführung
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Koslow, Scott
3
Lee, Wei-Na
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Liu-Thompkins, Yuping
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Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
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Chang, Chingching
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Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
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Feng, Yang
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Glaser, Matthias
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Hollebeek, Linda D.
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2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
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Journal of advertising
Journal of business research : JBR
280
Journal of advertising research
277
International journal of advertising : the review of marketing communications
218
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of marketing communications
165
European Journal of Marketing
148
Journal of Consumer Marketing
142
Creativity and innovation management
131
SpringerLink / Bücher
118
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
89
Journal of marketing
85
NBER working paper series
84
Young Consumers
83
Working paper / National Bureau of Economic Research, Inc.
79
Strategic Direction
78
NBER Working Paper
77
European journal of marketing : EJM
76
Journal of marketing research : JMR
75
Journal of historical research in marketing
74
European journal of operational research : EJOR
73
Journal of retailing and consumer services
70
Marketing Science
69
Psychology & marketing
67
Journal of promotion management : innovations in planning and applied research
66
International Marketing Review
61
International journal of internet marketing and advertising : IJIMA
61
Journal of business ethics : JOBE
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
Journal of Product & Brand Management
55
Springer eBook Collection
52
Academy of Management journal : AMJ
51
Health marketing quarterly
51
Journal of current issues and research in advertising : JCIRA
51
Marketing : ZFP ; journal of research and management
51
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ECONIS (ZBW)
187
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1
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational
advertising
landscape
Araujo, Theo
;
Copulsky, Jonathan R.
;
Hayes, Jameson L.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Saved in:
2
Artificial intelligence in
advertising
creativity
Vakratsas, Demetrios
;
Wang, Xin
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10012483681
Saved in:
3
Future directions for
advertising
creativity
research
West, Douglas C.
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10012201403
Saved in:
4
Control, knowledge, and persuasive power in
advertising
creativity
: an ethnographic practice theory approach
Ghaffari, Mahsa
;
Hackley, Christopher E.
;
Lee, Zoe
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10012201428
Saved in:
5
When the medium is the message : a meta-analysis of creative media
advertising
effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
6
The creative knife : does interference dull the edge of
creativity
effectiveness?
Lehnert, Kevin
;
Till, Brian
;
Coble, Kyle
;
Arnold, Mark J.
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 558-577
Persistent link: https://www.econbiz.de/10014339493
Saved in:
7
Are
advertising
agency creatives more creative than anyone else? : an exploratory test of competing predictions
De Gregorio, Federico
;
Windels, Kasey
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10012584577
Saved in:
8
Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie
;
Koslow, Scott
;
Sasser, Sheila L.
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
Saved in:
9
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
10
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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