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Short-term effects of advertis...
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Advertising
185
Werbung
185
Consumer behaviour
43
Konsumentenverhalten
43
Advertising effects
26
Werbewirkung
26
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Fachzeitschrift
7
Influencer
7
Journal
7
Social Web
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Social web
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Computational advertising
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Personalization
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Women
4
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Asia
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Asien
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Bibliometrics
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Bibliometrie
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188
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188
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English
188
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Beuckels, Emma
2
Binder, Alice
2
Burton, Scot
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
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Journal of advertising
Journal of advertising research
413
Journal of business research : JBR
322
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
253
Journal of marketing communications
235
Journal of promotion management : JPM
176
Journal of retailing and consumer services
167
European Journal of Marketing
149
Psychology & marketing
149
Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
European journal of operational research : EJOR
91
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
85
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Marketing Science
76
Journal of historical research in marketing
73
NBER working paper series
73
Health marketing quarterly
69
Journal of retailing
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Journal of current issues and research in advertising
59
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
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ECONIS (ZBW)
188
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1
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188
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date (oldest first)
1
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
2
Health-based weight stereotypes in
advertising
: perpetuating unhealthy responses among overweight identifiers
Connors, Scott
;
Spangenberg, Katie
;
Perkins, Andrew
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
Saved in:
3
COVID-19 charity
advertising
: identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
4
Making ads stick : role of metaphors in improving
advertising
memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
5
More than shapes : the silhouette effect in
advertising
Trinh, Can
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 104-125
Persistent link: https://www.econbiz.de/10014575210
Saved in:
6
Transcendent brand activism
advertising
: explicating the roles of color and message framing in
advertising
effectiveness
Zhou, Xuan
;
Lou, Chen
;
Huang, Xun Irene
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
Saved in:
7
How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and
advertising
performance
Yu, Zhihao
;
Ponomarenko, Veronika
;
Liska, Luke Ingalls
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 215-229
Persistent link: https://www.econbiz.de/10014575227
Saved in:
8
Are concave ads more persuasive? : the role of immersion
Wang, Liangyan
;
Gohary, Ali
;
Chan, Eugene Y.
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 230-241
Persistent link: https://www.econbiz.de/10014575230
Saved in:
9
Challenges and future directions of computational
advertising
measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
Saved in:
10
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
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