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Advertising
181
Werbung
181
Consumer behaviour
43
Konsumentenverhalten
43
Advertising effects
24
Werbewirkung
24
Brand management
15
Markenführung
15
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Fachzeitschrift
7
Influencer
7
Internet marketing
7
Journal
7
Online-Marketing
7
Social Web
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Social web
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Computational advertising
6
Advertising industry
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Brand image
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Consumers
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Coronavirus
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Creativity
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Kreativität
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Zielgruppe
5
Frauen
4
Personalisierung
4
Personalization
4
Women
4
Asia
3
Asien
3
Bibliometrics
3
Bibliometrie
3
China
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21
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181
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181
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English
181
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Pelsmacker, Patrick de
2
Perkins, Andrew
2
Puzakova, Marina
2
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Journal of advertising
Journal of business research : JBR
425
Journal of advertising research
269
International journal of advertising : the review of marketing communications
223
Journal of advertising : official publication of the American Academy of Advertising
211
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
189
Psychology & marketing
180
Journal of marketing communications
173
European Journal of Marketing
145
Journal of business ethics : JOBE
142
Journal of Consumer Marketing
136
Journal of economic psychology : research in economic psychology and behavioral economics
135
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
106
Journal of promotion management : JPM
102
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
101
Journal of marketing
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Young Consumers
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
European journal of operational research : EJOR
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
International journal of internet marketing and advertising : IJIMA
70
Marketing Science
69
Marketing letters : a journal of research in marketing
68
Marketing : ZFP ; journal of research and management
67
Journal of economic behavior & organization : JEBO
66
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ECONIS (ZBW)
181
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1
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181
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1
Rethinking Harlow Gale : the psychical influences on his contributions to
advertising
and their enduring reverberations
Tadajewski, Mark
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
Saved in:
2
The power of emotional benefits : examining the role of benefit focus on donation behavior
Moran, Nora
;
Bagchi, Rajesh
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 284-291
Persistent link: https://www.econbiz.de/10012201437
Saved in:
3
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog Andrew
;
Ryoo, Yuhosua
;
Yoon, Hye Jin
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Saved in:
4
Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements
Bi, Sheng
;
Perkins, Andrew
;
Chen, Huan
;
Phifer, Benjamin
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10014575287
Saved in:
5
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
6
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
7
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
8
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
9
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
10
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
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