Narrow search
Showing 1 - 10 of 181
Cover Image
Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark - In: Journal of advertising 53 (2024) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
Cover Image
The power of emotional benefits : examining the role of benefit focus on donation behavior
Moran, Nora; Bagchi, Rajesh - In: Journal of advertising 48 (2019) 3, pp. 284-291
Persistent link: https://www.econbiz.de/10012201437
Cover Image
Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog Andrew; Ryoo, Yuhosua; Yoon, Hye Jin - In: Journal of advertising 53 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
Cover Image
Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements
Bi, Sheng; Perkins, Andrew; Chen, Huan; Phifer, Benjamin - In: Journal of advertising 53 (2024) 3, pp. 377-396
Persistent link: https://www.econbiz.de/10014575287
Cover Image
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Cover Image
How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Cover Image
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian; Drenten, Jenna; Piskorski, Mikołaj Jan - In: Journal of advertising 50 (2021) 5, pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Cover Image
Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia; Colliander, Jonas - In: Journal of advertising 50 (2021) 5, pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Cover Image
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler; Haley, Eric John; Flint, Daniel J. - In: Journal of advertising 50 (2021) 5, pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Cover Image
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin; Ball, Jennifer Gerard - In: Journal of advertising 50 (2021) 5, pp. 622-638
Persistent link: https://www.econbiz.de/10012802334