//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-media consumption : insi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
185
Werbung
185
Consumer behaviour
44
Konsumentenverhalten
44
Advertising effects
26
Werbewirkung
26
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Fachzeitschrift
7
Influencer
7
Journal
7
Social Web
7
Social web
7
Computational advertising
6
Internet marketing
6
Online-Marketing
6
Advertising industry
5
Brand image
5
Consumers
5
Coronavirus
5
Creativity
5
Kreativität
5
Markenimage
5
Verbraucher
5
Werbewirtschaft
5
Emotional branding
4
Emotionale Werbung
4
Frauen
4
Personalisierung
4
Personalization
4
Target group
4
Women
4
Zielgruppe
4
Asia
3
Asien
3
Bibliometrics
3
more ...
less ...
Online availability
All
Undetermined
169
Free
22
Type of publication
All
Article
190
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
191
Aufsatz in Zeitschrift
191
Aufsatzsammlung
1
Language
All
English
191
Author
All
Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Beuckels, Emma
2
Binder, Alice
2
Cauberghe, Veroline
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hamby, Anne
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
more ...
less ...
Published in...
All
Journal of advertising
Economisch statistische berichten : ESB
2,008
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
Discussion paper / Tinbergen Institute
508
Journal of advertising research
449
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
445
SEO-rapport
402
Journal of business research : JBR
321
Discussion paper series / IZA
320
Journal of advertising : official publication of the American Academy of Advertising
311
International journal of advertising : the quarterly review of marketing communications
281
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
257
Publikatie / Sociaal-Economische Raad
256
Uitgave van de Sociaal-Economische Raad
254
International journal of advertising : the review of marketing communications
252
Tinbergen Institute Discussion Paper
240
Journal of marketing communications
235
Tijdschrift voor economische en sociale geografie : TESG
215
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
212
Discussion paper / Center for Economic Research, Tilburg University
205
CPB discussion paper
194
Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
193
IZA Discussion Papers
191
IZA Discussion Paper
187
Tijdschrift voor politieke ekonomie
177
Journal of promotion management : JPM
161
Applied economics
159
Quarterly bulletin / De Nederlandsche Bank
156
NBER working paper series
152
Sociaal maandblad arbeid : SMA ; gewijd aan arbeidsrecht, arbeidsmarkt, werkloosheidsbestrijding, sociale verzekering en andere arbeitdsvraagstukken
152
CPB document
145
Discussion paper / Centre for Economic Policy Research
145
European Journal of Marketing
145
Psychology & marketing
143
Tinbergen Institute research series
138
Discussion paper / Central Bureau voor de Statistiek
136
Journal of Consumer Marketing
136
SpringerLink / Bücher
135
DNB working paper
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
more ...
less ...
Source
All
ECONIS (ZBW)
191
Showing
1
-
10
of
191
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
2
Health-based weight stereotypes in
advertising
: perpetuating unhealthy responses among overweight identifiers
Connors, Scott
;
Spangenberg, Katie
;
Perkins, Andrew
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
Saved in:
3
COVID-19 charity
advertising
: identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
4
Making ads stick : role of metaphors in improving
advertising
memory
Beard, Elizabeth
;
Henninger, Nicole M.
;
Venkatraman, Vinod
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10014575205
Saved in:
5
More than shapes : the silhouette effect in
advertising
Trinh, Can
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 104-125
Persistent link: https://www.econbiz.de/10014575210
Saved in:
6
Transcendent brand activism
advertising
: explicating the roles of color and message framing in
advertising
effectiveness
Zhou, Xuan
;
Lou, Chen
;
Huang, Xun Irene
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
Saved in:
7
How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and
advertising
performance
Yu, Zhihao
;
Ponomarenko, Veronika
;
Liska, Luke Ingalls
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 215-229
Persistent link: https://www.econbiz.de/10014575227
Saved in:
8
Are concave ads more persuasive? : the role of immersion
Wang, Liangyan
;
Gohary, Ali
;
Chan, Eugene Y.
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 230-241
Persistent link: https://www.econbiz.de/10014575230
Saved in:
9
Challenges and future directions of computational
advertising
measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
Saved in:
10
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->