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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.; Coulter, Robin A.; Price, Linda L. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
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Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.; Voorveld, Hilde; Smit, Edith G. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
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Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath; Makhija, Mayank - In: Journal of marketing communications 27 (2021) 2, pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
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Wildfire 2008: creativity with a human touch
Bernardin, Thomas; Kemp-Robertson, Paul - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
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Building strong brands in a modern marketing communications environment
Keller, Kevin Lane - In: Journal of marketing communications 15 (2009) 2/3, pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik; Olsen, Lars Erling - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491